Using probability is a key factor in lateral pondering. How will you intentionally introduce probability into your artistic pondering? The Random Phrase technique is excellent. Right here is one other brainstorm technique so that you can strive – Roll the Cube.
It really works effectively with teams of 4 to six folks and is superb for forcing uncommon combos of concepts and settings. If in case you have extra folks you may divide into competing groups in separate rooms. All of the tools wanted is a flipchart and a cube.
You choose a problem after which establish three or 4 traits and record six selections for every. For instance say you needed to create a brand new TV drama you would possibly select the next parameters:
|Lead Character||Secondary Character||Crime||Location|
|3||Priest||Store employee||Blackmail||TV station|
|4||Firm CEO||Teenager||Kidnapping||Soccer Membership|
You then roll the cube 4 occasions. Say you roll 4, 4, 2, 6 the workforce has to conceive and design a plan for a TV program a few CEO and a teenager who become involved in a theft at a theatre. You could possibly spin a coin to find out the genders of the 2 fundamental characters.
The workforce spends 10 minutes discussing how this might work. They could then roll the cube once more to get one other mixture and see what they’ll make of it. There are 1296 completely different attainable combos! After three or 4 goes they choose probably the most promising concept, put collectively a plan and current it to the opposite groups and the moderator.
I’ve discovered that this technique can work effectively for brand new product, service and advertising initiatives. It’s fairly outstanding how combos that originally look unattractive will be molded into attention-grabbing propositions.
Taken from the e-book, Learn how to Generate Concepts