Product endorsements, whether or not they’re from minor celebrities or family names, assist promote merchandise. However misleading endorsement promoting, particularly on social media platforms and in client assessment web sites, can mislead shoppers. The speedy evolution of social media and endorsement promoting has created new challenges, comparable to how one can disclose monetary relationships between social media influencers and types correctly. And the rise of latest Internet 3 platforms, together with the metaverse, will probably create new questions, comparable to the principles round digital celeb endorsements. Because the Federal Commerce Fee (FTC) updates the Endorsement Guides, a collection of examples and pointers designed to help companies and others conform endorsement and testimonial promoting practices to fulfill FTC necessities, for the primary time since 2009, there is a vital alternative to make clear the principles of the highway.
Be a part of the Heart for Knowledge Innovation for a panel dialogue on the way forward for the Endorsement Guides and the way platforms and policymakers can work collectively to guard shoppers, promote innovation, and enhance promoting on-line.
Date and Time:
- December 8, 2022, from 11:00 AM to 12:00 PM (EST)
Audio system to be introduced.
Register to attend.
Questions for the audio system? Ask on-line.