It’s the busiest time of 12 months and entrepreneurs are attempting to have interaction extra prospects in a low-budget vacation season. To not point out, you’re placing extra irons within the fireplace planning for subsequent 12 months’s campaigns, and all through this vacation buzz, there’s one merchandise on the high of your want record: drive larger income.
Ways that enhance gross sales now can create better buyer engagement year-round if, and provided that, prospects see constant worth in your model expertise. In our latest webinar, 5 Methods to Drive Extra Income This Vacation Season, Microsoft’s Carissa Allen, Director of Technique, Business Engagement, and Content material at Microsoft Retailer, shared a number of methods her workforce makes use of know-how and data-driven advertising and marketing to create extra worth for patrons, and in return, drive larger gross sales.
Listed here are a number of of her suggestions with examples on how she’s put them into apply with the Microsoft Shops workforce:
Perceive how your message is resonating with prospects and pivot rapidly.
Get to know what buyer communities worth.
Make your model an expertise.
In a world the place folks readily share their likes, dislikes, and habits, manufacturers must develop and evolve their buyer expertise whereas safely utilizing buyer knowledge. Searching for extra recommendations on driving income? Watch the webinar right here.