We’re innovationgym.ai a UK primarily based consultancy targeted on serving to Product & Advertising groups of their innovation course of. Do not hesitate to get in contact if you wish to know extra: https://innovationgym.ai/#register
On the core of our enterprise, we consider that tales are central to human experiences and function a strong connector between individuals. We use tales as a strong framework to gasoline profitable innovation. Listed here are 5 classes that may provide help to in your journey:
Tales Join with the Head and the Coronary heart. Information, info and fashions don’t.
Always remember who the hero is (trace, it’s not my product)
Each good story wants adversity and problem. And sometimes the hero doesn’t know what that problem will likely be.
Story crafting is a talent and it takes effort.
The very best tales are ones we will immerse in – as if I’m “dwelling” them. We will use story framework with projection and metaphor analysis strategies to hunt out the brand new experiences that my prospects want, after which perceive how a brand new innovation can allow this to occur. We will additionally use story to encourage nice product design by designing the story into the product, so the buyer (the hero) will get to reside the expertise each time they use it.
Eager to listen to your ideas on this!