Considered one of LiveRamp’s core objectives is to convey our expertise the place our clients’ knowledge lives—and as public cloud adoption continues its extraordinary development, that objective has by no means been extra pressing. In our new privacy-centric world, data-savvy companies face a frightening problem: find out how to safely join their various assortment of buyer knowledge to generate extra efficiency insights and extra correct buyer modeling.
Final week, we have been thrilled to take part in Snowflake’s annual person convention with our Head of Embedded Id Merchandise, Lisa Cramer, talking on the keynote, Constructing within the Information Cloud – Machine Studying and Utility Growth alongside Snowflake Principal Product Supervisor, Unmesh Jagtap. In the course of the keynote, Lisa and Unmesh mentioned our partnership and the event of two new options constructed with Snowflake’s new Native Utility Framework that present a scalable identity-on-demand functionality to complement native Snowflake workflows, LiveRamp System Decision, and LiveRamp Transcoding.
Right here’s extra on our newest options:
- LiveRamp System Decision: LiveRamp’s industry-leading expertise for resolving machine identifiers resembling cookies, MAIDs, CTV advert IDs, and extra into sturdy and correct RampIDs
- LiveRamp Transcoding: LiveRamp’s partner-to-partner consented RampID translation helps collaboration and measurement use instances inside Snowflake’s highly effective cross-cloud shared views
Each LiveRamp System Decision and LiveRamp Transcoding are embedded into Snowflake’s cloud service frameworks and are natively carried out and hosted on Snowflake, which means buyer knowledge by no means leaves the Snowflake cloud. As well as, since these options are embeddable into Snowflake workflows, they will improve any infrastructure platform that shoppers are utilizing on Snowflake, together with grasp knowledge administration options, buyer knowledge warehouse options, knowledge lake options, and even buyer knowledge platform analytic and modeling options.
Be taught extra about LiveRamp’s options within the native software framework or attain us at [email protected].